Lionel Richie's biggest hit has been used in another TV commercial. "Hello is it me you're looking for" seems to be an ad mans dream lyric when looking for a peice of music that helps consumers identify with wanting and longing for something. In this latest commercial for a big brand beer Lionel is seen singing to a guy opening the door on an empty fridge. The fridge opener looks longingly into the fridge and then looks suitably lost and forelorn until Lionel turns up with a nice tall glass of the cold stuff. Proving just how popular the song is with advertisers it has been used in at least five other, high profile commercials as well as this most recent fridge commercial including Ikea, Doritos, Starbust, Yahoo! and Tesco.