Foster bids to build on G2 momentum
Foster Refrigerator will build on the launch of its highly-acclaimed EcoPro G2 cabinet range this month by launching no fewer than five complementary refrigerated counters. From its introduction last year, the Foster G2 range of Commercial Fridges and Freezers received warm praise from all corners. The innovations and technological advancements Foster introduced to improve efficiency and longevity had a huge impact on the commercial refrigeration market and Foster are looking to capitalise on this by expanding the range this year. “We have been delighted with the way customers have received and enthused about the EcoPro G2 range since the initial launch earlier this year”, says Chris Playford, Foster’s market and development director. “Counters are enormously important to the food service industry, so we know that the quality and efficiency of our new units will put them at the top of the list for many businesses.” Foster plan to take many, if not all, of the features first seen on the G2 Cabinet range that have made them so popular with customers. Features such as the ‘smartphone’ style, high-visibility touch sensitive ‘Fuzzy Logic II’ control panel and the newly designed fascia panel, give the counters the sophisticated family styling of the G2 range, while the use of high-performance Cyclopentane foam creates market-leading levels of insulation performance. Ambitiously, following the G2 range of counters, Foster is this month launching a new range of ‘Touchpad’ blast chillers and freezers and a new range of pan chillers as it refreshes its portfolio for 2013.